WildBrain has tapped Erin Morris to fill the newly created position of Vice President of Strategic Franchise and Retail.
On this position, Morris will lead the groups that plan and implement international development methods for WildBrain franchises, together with Strawberry Shortcake and Teletubbies. She may also lead licensing and commercialization methods in Latin America and with main U.S. retailers.
“The work our franchise and licensing groups have carried out over the previous couple of years to drive sturdy development and engagement for Strawberry Shortcake and Teletubbies has been exceptional. Erin becoming a member of our group marks the subsequent part of our franchise development technique,” says Tim Erickson, Government Vice President of Peanuts Worldwide and WildBrain Manufacturers. “She is well-known throughout the trade as an skilled licensing and merchandising government, model strategist, deal maker, and retail enterprise chief who will get outcomes by forward-thinking methods. Her wealthy historical past in driving shopper merchandise and retail successes for main leisure firms in territories world wide makes Erin an excellent addition to our group as we glance to additional speed up the expansion of our franchises worldwide.”
I’ve lengthy admired WildBrain’s portfolio of iconic franchises, particularly Strawberry Shortcake and Teletubbies, and I’m excited to guide the groups driving the spectacular development of those beloved manufacturers. I imagine that, given WildBrain’s in depth capabilities in driving model engagement and licensing partnerships, the chance exists to construct on this sturdy basis to take the commercialization of those franchises to the subsequent degree. I stay up for working with groups throughout the corporate to assist drive that subsequent part of world development.”
— Erin Morris, Vice President of Strategic Franchise and Retail, WildBrain
Morris has been within the trade for greater than 25 years, main business, retail, and franchise methods for teenagers and household manufacturers in leisure, together with retail and shopper merchandise divisions at firms together with Disney, DreamWorks, and Twentieth Century Fox.
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