Talkin’ Toys: A ‘Relatable’ Rebrand

Our transition from What Do You Meme? (WDYM?) to Relatable displays our development right into a full-fledged client merchandise firm. WDYM? began all of it, and whereas it stays a core class, our growth into card video games for adults and households, out of doors toys, plush gadgets, and well being & wellness merchandise highlighted the necessity for a reputation that displays our various lineup. Relatable encompasses our dedication to creating merchandise that resonate with people, aligning with our expanded vary of choices.

Since becoming a member of as CRO, my main focus has been aligning our strategic development pillars with our present retail partnerships. We’ve explored methods to streamline our retail techniques and advertising and marketing efforts to spice up model recognition and introduce new merchandise successfully. To attain this, we’ve merged the gross sales and advertising and marketing groups below my management to determine a stable basis for ongoing development.

Rob has been instrumental in driving our development in licensed merchandise. Leveraging his experience, we’ve continued to broaden our Squishmallows Heating Pads line with the introduction of Archie and Wendy earlier this 12 months. Constructing on this success, we’re thrilled to announce that we’ve got some thrilling new licenses within the pipeline for this 12 months, together with new emotional help merchandise and extra!

The acquisition was rigorously pushed by our founders and marks a big milestone for Relatable, representing our first strategic transfer into the world of acquisitions. HAK’s standing because the premiere homicide thriller franchise completely enhances Relatable’s place because the No. 1 chief in grownup card video games.

From the beginning, it was clear that HAK’s distinctive providing crammed a white house out there that we’ve been eyeing for a while now. This acquisition not solely expands our product portfolio but additionally opens up thrilling alternatives to faucet into a brand new buyer demographic fascinated about technique video games. Whereas our present product line focuses on informal and simple play, HAK supplies a strategic avenue for us to diversify and additional solidify our management within the trade.

The thought behind our cute plushie heating pads was easy: We observed a spot out there and determined to fill it. Conventional heating pads have been purposeful however lacked character, so we sought to alter that. Collaborating with Jazwares allowed us so as to add a novel twist to our product and seize the eye of shoppers searching for one thing totally different.

Innovation is our core focus at Relatable, whether or not it’s throughout the video games class or in totally new segments, we’re targeted on bringing innovation to our target market. With a deep understanding of millennial and Gen Z wants, we repeatedly search to reinvent and reinvigorate classes.

One of many essential causes I used to be drawn to Relatable was the method and pleasure the corporate has on the subject of driving newness and innovation. We are going to apply these similar ideas in persevering with the evolution of the HAK model and are tremendous excited to deliver these to life over the subsequent 12 to 18 months!