Moose Toys has inked a licensing cope with Glitch Productions, the corporate behind the YouTube sequence The Superb Digital Circus. Moose Toys will function the grasp world toy companion for the animated sequence and plans to launch a product line subsequent 12 months.
The Superb Digital Circus follows a girl and 5 different people who get trapped in a digital world. The sequence was accepted for a full season in February, and extra episodes will debut later this 12 months. As the primary toy firm to safe a licensing deal for the present, Moose Toys will lead the conceptualization and improvement of a full line of toys, figures, and plush primarily based on the sequence.
“The crew at Glitch are true path blazers and what we cherished about Superb Digital Circus was how inventive, present and unique the sequence was. We’re drawn to creators who’re pushing the boundaries of innovation to companion with on new, game-changing toy manufacturers,” Paul Solomon, CEO, Moose Toys, says. “The Superb Digital Circus sequence has amassed lots of of tens of millions of views since launch, displaying that individuals are on the lookout for one thing new and contemporary. We knew that the quirky characters, story, animation model and color palette was an ideal match for Moose to co-create a toy line that brings the sequence from digital into the actual world, and we sit up for bringing one other Australian success story to the remainder of the world.”
The subsequent episodes of The Superb Digital Circus will characteristic new environments, characters, and adventures that will encourage the upcoming toy line.
“We’re very cautious with how we deal with any product launched below our model, as we need to present them the identical stage of care that we deal with our reveals. Once we met with Moose, we noticed the dedication they needed to high-quality merchandise and collaboration with companions and knew we had discovered somebody we may belief,” Kevin Lerdwichagul, CEO of Glitch Productions, says. “Plus, the truth that we’re each Australian corporations making an attempt to make it on the worldwide stage meant we understood one another fully.”
This partnership aligns with Moose Toys’ intention to construct its world client product licensing program round leisure partnerships. It follows the corporate’s partnership with MrBeast and the licensing renewal with BBC Studios for Bluey.
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