All through the nation, impartial toy retailers are making ready for Neighborhood Toy Store Month (NTSM), the annual celebration organized by the American Specialty Toy Retailing Affiliation (ASTRA). Neighborhood toy shops supply a curated number of merchandise, and lots of have Licensed Play Consultants (CPEs) on workers.
ASTRA is selling small companies closely, with member toolkits out there to maximise gross sales. On this brief video from Studying Categorical in Lake Zurich, Illinois, franchise proprietor Richard “The Toy Man” Derr shares first-hand how native retailers are making ready for NTSM.
The advantages of going to a neighborhood, independently owned retailer for vacation presents embrace workers that know their merchandise, ‘extras’ resembling free reward wrapping, and a enjoyable surroundings with hands-on demos and actions.”
— Sue Warfield, ASTRA President, and CPE
Warfield notes that this 12 months’s occasion begins a brand new, over-arching program to help ASTRA members.
“As an alternative of solely the month of November. Our group shall be rolling out an ongoing program
to showcase options and advantages of ASTRA shops and procuring native frequently,” Warfield provides.
Retailers, producers, and gross sales reps searching for details about Neighborhood Toy Retailer Month can go to the ASTRA website for full particulars.
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