CAMP, Simon Expand Partnership for New Play-and-Shop Retail Experiences

Persevering with its collaboration with actual property funding belief Simon, CAMP is opening two new areas in Philadelphia and Houston.

CAMP is thought for its interactive retail expertise, permitting visitors to play earlier than they pay. The shops are designed to be a mixture purchasing and play area. CAMP at the moment has seven areas throughout the nation, every with rotating immersive experiences. CAMP partnered with Simon beforehand for its Burlington Mall location, which opened to Boston residents in 2022. Now, two new CAMP locations are deliberate at Simon’s purchasing facilities: King of Prussia and The Galleria.

CAMP has all the time envisioned an alternate model of the household retail expertise, and dealing with an operator like Simon who understands retail higher than anybody, we’re poised for the following step on this journey.

Jenica Myszkowski, CAMP’s CEO

King of Prussia is a purchasing vacation spot close to Philadelphia, Pennsylvania, whereas The Galleria mall calls Houston, Texas house. Each shops will occupy greater than 10,000 sq. toes and have CAMP’s rotating expertise choices. 

CAMP has seen latest success partnering with beloved manufacturers. Subsequent month, the corporate’s Bluey x CAMP collaboration is headed to its Burlington Mall location. Different licensing partnerships for immersive experiences embrace Encanto x CAMP, Little Mermaid x CAMP, and Trolls x CAMP.

The King of Prussia location will open later this 12 months, whereas The Galleria location will welcome visitors subsequent 12 months. Along with the increasing partnership, CAMP traders have made an fairness funding to assist the expansion of the corporate. 

“Simon’s mission is to raise and reinvent the purchasing expertise in trendy and progressive methods for our buyers and the communities we serve,” says Zachary Beloff, Vice President, Enterprise Growth and Leasing, at Simon. “We’re centered on curating new experiences, like CAMP, and providing a one-stop vacation spot for households to buy, dine and play.”