Mattel has promoted Roberto Stanichi. The previous Senior Vice President, Sizzling Wheels and International Head of Automobiles will now function Government Vice President, Sizzling Wheels & Head of Automobiles and Constructing Units.
Roberto has been a driving power behind the expansion of Mattel’s Automobiles class and naturally Sizzling Wheels, the No. 1 promoting toy on this planet, which is on observe for its seventh consecutive document yr in 2024. He has all the time embodied the ‘challenger spirit’ that defines the Sizzling Wheels model objective and leads with an enterprise mindset. We sit up for Roberto persevering with to play an integral function in Mattel’s success as we execute our technique to develop our IP-driven toy enterprise and increase our leisure providing.”
— Lisa McKnight, Government Vice President and Chief Model Officer of Mattel
Stanichi is credited with “defining the strategic basis that ignited the expansion for the Sizzling Wheels franchise” and spearheading sustainability efforts.
The Hot Wheels model is a beloved automotive franchise for youngsters and adults. It features a reside expertise, merchandise, content material, digital video games, and a Netflix collection, Sizzling Wheels Let’s Race, now in its second season. Sizzling Wheels had achieved $1.6 billion in gross billings for Mattel along with turning into the No. 1 toy on this planet. Sizzling Wheels Let’s Race is on Netflix’s Prime 10 TV Sequence in 27 nations.
Stanichi can be credited with remodeling Disney Pixar Cas as an evergreen model. He oversees the Thomas and Pals franchise and MEGA’s Constructing Units class.
Stanichi has additionally performed an important half in igniting Matchbox’s sustainability efforts and cementing Disney Pixar Automobiles as an evergreen model. In his expanded function he now oversees the Thomas and Pals franchise and the Constructing Units class, led by MEGA.
Stanichi joined Mattel in 2004. He beforehand held management roles at Spin Master and PepsiCo. For extra info on Mattel’s toy and model portfolio, go to mattel.com.
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