From Sept. 24-26, Brand Licensing Europe (BLE) took over the ExCeL with greater than 250 exhibitors for the present’s twenty fifth yr working. The milestone occasion broke BLE attendance data.
Greater than 10,800 attendees from 172 international locations stopped by the present, a 12% enhance over final yr. Greater than 1,400 retailers had been in attendance, a 46% enhance over 2019 and 22% over final yr. Retailers in attendance included Aldi, ASOS, Dick’s Sporting Items, H&M, Miniso, Uniqlo, and extra.
Supply: Model Licensing Europe
Supply: Model Licensing Europe
“We’ve had improbable suggestions from retailers on the manufacturers they’ve been capable of meet via pre-booked conferences — which additionally reached record-breaking ranges — and buying the present ground for product inspiration and sudden new connections,” says Laura Freedman-Dagg, BLE’s Head of Retail. “We work onerous to convey new retailers to the present every year, and there’s nothing extra gratifying than seeing them strolling the present and interesting with our exhibitors who, as soon as once more, have actually introduced their A-game.”
“What a becoming option to rejoice BLE’s 25th anniversary by breaking all earlier data held by the present,” says Anna Knight, Senior Vice President of Licensing at Informa Markets. “It’s testomony to the onerous work, dedication and fervour of an incredible crew who actually care about delivering the perfect occasion for this business. On behalf of them and me, thanks once more to everybody within the European licensing business that helps us yr after yr — attendees, exhibitors, companions, retailers, media and extra. It means all the pieces.”
The variety of exhibiting firms additionally elevated by 5%, with greater than 60 new exhibiting firms. Subsequent yr’s BLE will happen from Oct. 7-9.
Trending Merchandise
